multi-brand stores "BY" non-mainstream growth
The first time I saw this largest luxury multi-brand stores "BY" in the new world of fashion, walked into the shop to see the full range of products for Rick Owens unexpectedly. So the store immediately caught Alexander Mcqueen Men T-Shirt my interest. Interest: first, the insiders observed by the fashion industry as a focus, I know that the multi-brand stores in recent years is how much concern Insiders. While this format is actually long to enter our field of vision, whatever we call it the Boutique, buyers, shop, or other. With the development of the fashion industry in recent years as well as changes in clothing retail formats, multi-brand stores of this model is repeatedly mentioned, even the "buyers" of the profession also young people aspire to endless career, even though more people on understanding of the profession, in fact, only stay in the glamorous surface imaginary. Second,Alexander Mcqueen Flats "gothic minimalism" and famous designer brand Rick Owens, and its emphasis on building a sense of bias cut design and alternative style like clothes, such as priests make it unique in the West. This brand in the country, how many people can really understand and accept? With these questions, I Yuefang BY founder Mr. Wang Jian, despite the self and do not want to face the media, it is also possible that the first time he truly accept media interviews. Q: How would have thought that opened this shop? Wang Jian: In fact, early in 2006, opened a multi-brand stores, beginning to open in the Highstreet Loft. Of course, in the form of start and now different, through a gradual development of the process. From the agent influx brand began to learn more designer brands through friends, and gradually formed a circle, and eventually developed into the open so that the relatively large-scale multi-brand stores, this is a process. Of course, first of their own interests, can be traced back 97 years, when I was still in the airline, often have the opportunity to go to the United States, so will some foreign Tide brand back then, Levis, JC Penny, etc. Unlike now, these domestic brands almost can not see. And then slowly began to shop on Changle Road, and finally open to the new world of fashion. Here is the trend of landmarks, but also brings together some of the cutting-edge designer brands, so I decided to open a large store here. Ultimately, Alexander Mcqueen Men T-Shirtfrom the beginning until now, has been the word "like". The shop now mainly a collection of cutting-edge designer brands and Tide brand in Europe, Japan, South Korea and Hong Kong. The future, we will also designer brands and domestic cooperation, and also to provide them with a good sales platform. Q: what BY segments? Usually on the high-end multi-brand stores, old customers will be the mainstream consumer groups, How do you maintain? Wang Jian: the overall distribution of our customer base is quite extensive, all over the country; course, old customers are very important, which is the way we came gradually accumulated. These guests from to buy foreign orders to buy big to buy designer brands, they are also a mature process. In fact, many products in our store are old demand of the guests to customize. Compared and the kind of large commercial customer alexander mcqueen clutch service, our service is more flexible and user-friendly. Because our old guests, we probably understand their needs, the quarterly order quantity to do some amount of the adjustment will be based on their needs. Even sometimes old guests do not need to come, we direct the clothes sent him on the line in the past. From our store planning for the future may turn to support more domestic designer brands, including occasional designer activities and art activities. I hope that this shop is also an active platform, such as the recent, we will cooperate and an American artist, he removed to put on some aircraft parts made installation art, we will be here to do a show of his work. I am beginning to design this space is very flexible space can change, adjust. So here occasionally some circles, gatherings and private parties, mainly friends, designers, VIP and old customers, etc., they are also this shop more powerful a support group.http://www.alexandermcqueenshoe.net